May the Fourth be with you! Star Wars Day has become an unofficial holiday celebrated around the world, blending fandom with shopping extravaganzas. This year, the franchise is relatively quiet on major announcements, but that hasn’t slowed retailers from offering fans steep discounts. Whether you’re diving back into the galaxy with franchise-favorite video games or collecting exclusive LEGO sets, Star Wars Day 2026 has something for everyone.
Unmissable Discounts on Star Wars Games
If you’ve been holding off on picking up Star Wars Jedi: Survivor, now’s the time. The sequel to Fallen Order is receiving attention-grabbing discounts across platforms. Physical editions for the PlayStation 5 and Xbox Series X are now $19.99, marked down from their previous $30-$40 price tags and available through Best Buy, GameStop, and Walmart. PC gamers can snag the Steam version for just $10.75, a jaw-dropping price considering its standard $69.99 digital cost.
Fans looking for variety might consider Star Wars Outlaws, an open-world adventure that follows Kay Vess on her journey to free herself from ruthless criminal syndicates. Though less iconic than Jedi: Survivor, it’s still a remarkable addition to the Star Wars universe. The physical versions for PS5 and Xbox Series X are down to $20.99 at Best Buy or $19.93 on Walmart. Even the newer Nintendo Switch 2 version sees significant cuts at $35.97 (roughly $42 off) on Amazon.
These discounts underline the strategy publishers use during Star Wars Day to reintroduce fans to older games as they prepare the market for bigger projects down the line, such as the highly anticipated Fate of the Old Republic.
LEGO Star Wars Deals: Limited Offers with Freebies
LEGO enthusiasts have a lot to celebrate today, as discounts abound across fan-favorite Star Wars sets. Plus, LEGO’s insider loyalty program sweetens the pot. Purchases over $40 qualify for a free miniature Razor Crest set, and transactions crossing $160 snag the impressive 278-piece Darksaber set—a $30 value.
Some standout LEGO deals include:
The detailed 1,138-piece C-3PO figure, intended for adult builders, at $111.99 (down $28) on both Amazon and LEGO’s site.
The Mandalorian Helmet set (584 pieces) at $55.99. A limited-edition N-1 Starfighter set celebrating The Mandalorian retails for $249.99 and comes with an exclusive lenticular display if purchased before May 6.
Meanwhile, a 525-piece AT-AT walker model is at its lowest-ever price of $51.99 on Amazon and Target, perfect for display or imaginative play.
Shoppers might also gravitate toward the Ghost and Phantom II bundle inspired by Ahsoka. The set not only features five beloved mini-figures but is slashed to $111.99 from $159.99 on Amazon.
Specialty Merch: From Water Bottles to Nanoleaf Light Panels
Some fans prefer more subtle demonstrations of their Star Wars love. Enter Owala’s Star Wars-themed FreeSip water bottles. Modeled after characters like Darth Vader and Boba Fett, these stylish 24-ounce bottles blend fandom with functionality.
For tech-savvy collectors, Nanoleaf offers a unique way to showcase your love of the universe. Its light panels configure into shapes such as Grogu’s head or abstract Star Wars imagery. With 16 billion colors and reactive lighting modes, the premium kits are on sale directly via Nanoleaf’s site. The 17-panel Small Baby Gu bundle, for example, is down to $199.98 (discounted from $249.99), while a massive 53-panel version dips to $499.98—nearly $175 off its original price.
Amazon also capitalizes on Grogu’s broader appeal, offering a fifth-generation Echo Dot speaker bundled with a themed stand for $71.98. Though the price-saving is modest, the pairing is ideal for fans of the cute, green prodigy.
Collector’s Editions: For Diehard Fans
Not all deals center on gameplay or practical goods. True collectors can find discounted 4K Blu-rays of Star Wars classics to fill out home theater libraries. For example, the iconic Star Wars: A New Hope is seeing its best price in over a year on Amazon as part of a three-format set—4K Blu-ray, 1080p Blu-ray, and digital copy all included.
Ornaments and nostalgic items also make a recurring appearance in Star Wars Day sales. Hallmark and Amazon feature a Cassian Andor figure ornament for just $15.99, reduced by $16, ideal for holiday trees or year-round displays. While these mark small savings, they cater to fans who prize the emotional connections to in-universe characters.
Broader Implications of Star Wars Day for Retail
What started as a niche celebration has snowballed into an annual e-commerce event. Retailers like Amazon, Walmart, and LEGO leverage fan enthusiasm to push not only Star Wars items but broader electronics and impulse buys. According to industry analysts, Star Wars Day could generate hundreds of millions in sales globally, particularly given the discounts on pricey gaming titles and collectibles.
This year’s deals also highlight publishers’ use of older franchise content to maintain engagement between major releases. With newer Star Wars shows and games often years apart, retailers and licensors ensure the brand remains visible through pervasive merchandising.
The Force-Fueled Future of Fandom Commerce
As the Star Wars calendar slowly builds toward major milestones, days like May the Fourth will continue to anchor fan engagement. Next year’s release of Fate of the Old Republic and the upcoming The Mandalorian film will undoubtedly stoke interest, likely accompanied by even more ambitious retail partnerships.
For now, Star Wars Day provides enthusiasts a galaxy of opportunities to relive their favorite stories, collect exclusive items, and make shrewd purchases—bringing the force into their homes at a discount.